如何提高邮件的打开率呢？最先想到的就是邮件主题！这是给用户的第一印象。自己平时收信时，很多邮件一看标题就直接删掉或者丢进垃圾箱！在圈子里也做了一些小调研，大致相仿。

碰巧读到一篇关于邮件主题的调研文章，举了一些实例。很有参考价值。如下：

最佳标题（打开率60%-87%）

1. [COMPANYNAME] Sales & Marketing Newsletter
2. Eye on the [COMPANYNAME] Update (Oct 31 – Nov 4)
3. [COMPANYNAME] Staff Shirts & Photos
4. [COMPANYNAME] May 2005 News Bulletin!
5. [COMPANYNAME] Newsletter – February 2006
6. [COMPANYNAME] Newsletter – January 2006 [ *|FNAME|* *|LNAME|* ]
7. [COMPANYNAME] and [COMPANYNAME] Invites You!
8. Happy Holidays from [COMPANYNAME]
9. ATTENTION [COMPANYNAME] Staff!
10. ATTENTION [COMPANYNAME] West Staff!!
11. Invitation from [COMPANYNAME]
12. [COMPANYNAME] Jan/Feb 2006 Newsletter
13. Website news – Issue 3
14. Upcoming Events at [COMPANYNAME]
15. [COMPANYNAME] Councils: Letter of Interest
16. [COMPANYNAME] Coffee Exchange – Post-Katrina Update
17. We’re Throwing a Party
18. October 2005 Newsletter
19. [COMPANYNAME]: 02.10.06
20. [COMPANYNAME] Racing Newsletter

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最差标题（打开率1%-14%）

1. Last Minute Gift – We Have The Answer
2. Valentines – Shop Early & Save 10%
3. Give a Gift Certificate this Holiday
4. Valentine’s Day Salon and Spa Specials!
5. Gift Certificates – Easy & Elegant Giving – Let Them Choose
6. Need More Advertising Value From Your Marketing Partner?
7. [COMPANYNAME] Pioneers in Banana Technology
8. [COMPANYNAME] Moves You Home for the Holidays
9. Renewal
10. Technology Company Works with [COMPANYNAME] on Bananas Efforts
11. [COMPANYNAME] Update – A Summary of Security and Emergency Preparedness News
12. Now Offering Banana Services!
13. It’s still summer in Tahoe!
14. [COMPANYNAME] endorses [COMPANYNAME] as successor
15. [COMPANYNAME] Holiday Sales Event
16. The Future of International Trade
17. [COMPANYNAME] for your next dream home.
18. True automation of your Banana Research
19. [COMPANYNAME] Resort – Spring into May Savings
20. You Asked For More…

————————————————————————

那么，怎样设置标题最佳呢？秘诀就是…

The Secret Formula for Subject-Lines

So what’s our advice for email subject lines? This is going to sound “stupid simple” to a lot of people, but here goes: Your subject line should (drum roll please): Describe the subject of your email. Yep, that’s it.

Always set your subscribers’ expectations during the opt-in process about what kinds of emails they’ll be receiving. Don’t confuse newsletters with promotions. If your email is a newsletter, put the name and issue of the newsletter in your subject line. Because that’s what’s inside. If your email is a special promotion, tell them what’s inside. Either way, just don’t write your subject lines like advertisements.

When it comes to email marketing, the best subject lines tell what’s inside, and the worst subject lines sell what’s inside.

via

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